What have you done with my money?

When was the last time you contacted your donors and specifically informed them of how their donation has helped your cause or been put to great use? No doubt you’ll have some heart-warming examples that showcase how successful fundraising has made a difference to an individual, family or a community’s life? Please share this with your donors at least once a year, more if you can, they’re just dying to hear – why wouldn’t they? You are the stewards of their donated hard-earned cash.

Prepare the story by setting the scene

How dire was the situation? What was it that led your organisation to be involved in the case? Get quotes from individuals involved and pictures to really help set the scene, particularly if there’s a great after-shot to go with it.

Your organisation’s involvement

Who? When? Where? Why? Was it all because of one person or a group of people? Allow individuals or these groups to shine when telling the story.

The outcome

The success story. The part that will touch the hearts of your donors and lead to them being proud to be involved in your organisation. The story may well be passed on by word of mouth when chatting with peers.

Remember, be concise.  Don’t ramble on and switch donors off reading it before they even start.

Finally…

Tell them that continual donations make this work possible. You want to give them the opportunity to give again or give beyond their usual regular contribution and a reason for doing so!
If you able to answer the question ‘What have you done with my money?’ you’ll be able to retain and grow your base rather than see them slip away.

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