How Should Non-Profits Respond? Responsive Design for Websites

Are you reading this blog on your smartphone? Or maybe on a tablet? So many of us access the internet via different devices, responsive design has become a key concern for anyone with a business, service or cause to promote. Research has shown that 90% of people use multiple device screens daily, and 85% think a mobile site should be as good as or better than the desktop version.

Your website is your window display to the outside world, and it’s vital for your audience to be able to see this at all times.

So what is responsive design?

A responsive website changes its appearance and layout depending on the size of the screen the website is displayed on. It means that if you open a site on your smartphone, you no longer have to wait to load a huge website and then have to zoom in to find the content you need. Navigation is made easier, and the content is shown in the appropriate way for your device.

At a basic level, the website becomes narrower on a table or phone and some features like menus, images and videos will adjust to the new device. Some of the visual trends on your favourite websites may have come about due to new responsive design features. This might include large, engaging images filling the space of the website, collapsing menus, scalable icons, custom fonts, and many other features.

Why should your not-for-profit choose responsive design?

It will improve your SEO
Did you know Google boosts the rankings of mobile-friendly sites in mobile searches? The higher your website charts in search engine rankings, the more people will find it.

It costs less!
Responsive designs costs less than having multiple sites. Though the initial cost can be more, the fluid design ultimately saves on the cost of creating and maintaining multiple sites across multiple URLs for different devices and users.

It’s easy to manage
Responsive designs are easier to maintain than multiple sites for the same reason. There may be a small learning curve depending on the complexity of the design, but there is only one design to manage, not many.

It’s device agnostic
So whatever device your supporters choose to use; phone, tablet, or screen, the site will render in user-friendly manner.

It’ll prepare your website for the future
The fluid way responsive design websites are built helps future proof the site against changing trends and technology.

Is your website responsive? What do you think when you visit a site via your phone and can’t reach the content you need? Add your comments below!

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