Practical Considerations as a Small Charity Thinking about CRM

As a small charity considering investing in new software, you have conflicting priorities. You’ll likely have a smaller budget to work with, but still need to deliver on your mission and meet the expectations of your board.  Meeting all these criteria is sometimes very difficult and so many organisations find solutions that fit certain requirements like cost, but with that end up sacrificing quality and service.

 

This idea that a CRM system is a huge expense is slowly being put to rest as more and more providers adapt their offering to suit more modest budgets. So actually, investing in a CRM system may be just as cost effective as other software tools you might be tempted by whilst trying to bridge the gap.

 

Often the first thing we broach when talking to small charities about software solutions, is “Please don’t use Excel for your contact management!” There are so many options out there and though Microsoft Excel is an incredible tool, it is not built for this purpose. Here are the top reasons that Excel will do more to hinder you than help you:

  • It lacks in relationship management. You cannot track relationships in Excel so you will lose the hugely important insight into your data of relationships between constituents.
  • Your activity will be displayed as static. What does this mean? You won’t be able to set up notifications or tasks that are set to a deadline, like a birthday, or a grant application deadline, or that someone needs to be contacted about moving to a different campaign. You may also miss out on other data insights, like if someone has donated over a certain amount and you want to move them into a lifetime giving stream, or hasn’t given to your cause in over six months and you need to reengage with them.
  • Once you start storing a huge amount of data, Excel won’t be able to support it all or allow you to easily sort and report on your data, whereas a specific CRM solution is built to do exactly this.
  • Security: Data held in a spreadsheet is not secure and can be easily hacked/shared/lost, even if you password protect it. You want a system that has security and compliance processes and gateways in place to ensure the important information you hold is safe and sound. You also want to protect your data from internal mistakes such as accidental deletion of data or anything that could go wrong.

 

So now you’re convinced that Excel isn’t the appropriate tool for your contact management, but where do you go from there? These are the things you should look out for when selecting fundraising and donor management software:

  • Make sure you select a software solution that’s designed specifically for your non-profit needs and fundraising workflow
  • Intuitive and easy to use and set up
  • Quality reports are a key feature of any donor database system, so ensure your solution allows you to pull the accurate information you need quickly and easily
  • Decide whether you need a system that is cloud-based with access on the go, or whether your users would only need access in the office
  • Easily searchable, so that you can find the information you need when you need it
  • Make a list of your key requirements and then another list of what would be nice to have, so that the solution you invest in meets all your needs and your budget
  • Integrates with the other systems your organisation uses
  • Your data is secure but also easily importable and exportable
  • Your solution comes with great support and training
  • Try it before you buy it: request a demo, take a tour, see what current users think or take a free trial

 

If you want to find out more about what to look for when it comes to choosing the right CRM for you, read Blackbaud’s “Guide to Selecting Software” for more insight.

 

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