Philanthropy by Numbers
The Story Behind the Stats
Not many would challenge the notion that we’re smack dab in the middle of a new philanthropic era today. A change in expectations has been spurred by savvy consumers and their unprecedented access to technological advances in their daily life.
Donors today want to be in the driver’s seat. They want you to tug at their heartstrings while providing transparency, engagement, and meaningful outcomes. As the sector has seen before, trends in donor stewardship follow the marketplace. This, my dear readers, is the rise of donor-ism.