Customer Story: Guildhall School of Music and Drama

Download the Guildhall School of Music and Drama’s story

 

Guildhall School of Music and Drama uses Raiser’s Edge NXT to manage its development programme.
 
Discover how technology powers their fundraising, bursary and scholarship initiatives.
 
Read the full story


 
“I love the partnership approach we have with Blackbaud. It’s like we’re on a journey together, and we’re both focused on a common goal. Raiser’s Edge NXT is a sophisticated solution, but it’s also fun to use. It’s definitely the way ahead in terms of the next generation of fundraising and development!”
 
Chris Newson
External Relations Data Manager, Guildhall School of Music and Drama

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


Get in touch

Customer Story: University of London

Download the University of London’s story

 

The University of London uses Blackbaud CRM to manage its relationship with alumni, supporters and the public.
 
Find out how the university delivers their philanthropic mission and connects communities around the globe.
 
Read the full story


 
“We’re doing very well so far. We’ve already managed to raise donations into six figures using Blackbaud Enterprise CRM. This is a significant amount of income that we wouldn’t have otherwise had, and can be used to help ensure that we are meeting the aims of the University.”

Karl Newton
Head of Development Operations, University of London

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


Get in touch

Whitepaper: Guide to selecting CRM software

 

Download your free whitepaper

Check out our guide to selecting fundraising CRM software for your education institution.

Find a CRM solution that helps you achieve your your capital appeal fundraising targets, manage supporters and donations or deliver bursary and scholarship programmes.

 

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


Get in touch

Whitepaper: Grant Management Solutions – Build or Buy?

 

Download your free whitepaper

Read Build or Buy, our guide to selecting grant management software for your education institution.

Discover the benefits, and understand the risks, associated with building a tailor made solution or purchasing an off-the-shelf package. Use our checklists to establish your requirements and keep you project on track.

 

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


Get in touch

Whitepaper: Raising More Online for Your College or University

 

Download your free whitepaper

Read our step-by-step guide to raising more money online for your college or university.

Find out how to optimise your website for digital giving, craft emails that resonate with donors and supercharge your social media campaigns.

 

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


 

Get in touch

Whitepaper: Social Fundraising for Educational Institutions

 

Download your free whitepaper

Read Empowering the Crowd, our guide to making social fundraising work for your educational institution.

Peer-to-peer fundraising and and crowdfunding isn’t just for students and charities. Embrace new opportunities and take a multi-channel approach to maximise your reach and fundraising potential.

 
 


 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


 

Get in touch

Whitepaper: Finding Major Donor Prospects for Your School

 

Download your free whitepaper

Read Finding Major Donor Prospects, our guide to identifying and connecting with potential major donors.

Discover how your school can build effective donor profiles and networks, build relationships and make effective asks that maximise support and increase your income.

 

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM

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Get in touch

Whitepaper: Inbound Marketing for Private Schools

 

Download your free whitepaper

Read the Complete Guide to Inbound Marketing for Private Schools.

Build strong communities by developing your online presence. Optimise your website for prospective students, parents and alumni, search engine success, and create a cohesive online experience.

 

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


 

Get in touch

Whitepaper: The Timeless Art of the Telethon

 

Download your free whitepaper

Read The Timeless Art of the Telethon, our guide to running telethons in the digital age.

Learn how to develop your resources, from software to staff, manage your data and donations, and communicate with supporters to maximise engagement and impact.

 

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


 

Get in touch

Whitepaper: The Major Donor Message

 

Download your free whitepaper

Read The Major Donor Message, our guide to building strong, long-lasting relationships with your key supporters.

Tell your organisation’s story, make the case for support and craft compelling messages that motivate continued giving.

 

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


 

Get in touch

Whitepaper: Asking for Large Gifts to Your College or University

 

Download your free whitepaper

Read The Art of the Ask and find out how to ask major donors for large gifts to your college or university.

Learn how to overcome the fear of asking for large gifts by building meaningful relationships, cultivating donors and developing the anatomy of your ask.

 

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM


Get in touch

Whitepaper: Maximising Alumni Engagement

 

Download your free whitepaper

Read Starting Off on the Right Foot, our guide to engaging alumni early.

Find out how to start building meaningful relationships with your students early on, and leverage these relationships to maximise your organisation’s long-term success.

 

 

Build stronger relationships. Visit the Education Hub.

Access 8 free e-books and whitepapers, as well as blogs and best practice customer stories, all designed to help your organisation grow.

Free resources for schools and universities

From establishing alumni and parent programmes, to inbound marketing and online fundraising success. Access the resources you need to succeed.

Visit the Education Hub today

 


CRM solutions tailor made for education institutions

Ensure the long-term success of your school, college or university with innovative cloud software.

Find a single, integrated solution that brings together your fundraising, relationship and grant management programmes.

 eTapestry

Designed for institutions of all sizes. Streamline your processes within an easy-to-use system with unlimited user licenses

LEARN MORE ABOUT ETAPESTRY

Raiser’s Edge NXT

Our advanced solution takes your alumni, fundraising and relationship management programmes to the next level.

LEARN MORE ABOUT RAISER’S EDGE NXT

Blackbaud CRM

For medium to large education institutions. An organisation-wide toolkit to connect teams, channels and territories. 

LEARN MORE ABOUT BLACKBAUD CRM



Get in touch

How to make your Alumni and Fundraising System part of your Development Team

Using technology and data to enhance your advancement programmes is vital but can initially seem overwhelming. Here are 5 practical ways that you can effectively harness technology that you have at your disposal.

 

  1. Building a reliable repository of data

    1. Think of your alumni and fundraising system as your colleague who never leaves – your institutional knowledge that isn’t stuck in people’s heads.
    2. It should be safe, secure, robust – and must be easily accessible and queryable, so you can interrogate it for insights.

 

 

  1. Grant access beyond the development team

    1. When you can, empower more colleagues to be able to review and improve the data this allows you to gain better information.  To do this you need an easy-to-use, intuitive interface and role-based experience so that you can restrict more sensitive data appropriately.
    2. Take active steps to consolidate spreadsheets and other information into this single system – so you gain a 360° view of your alumni, parents and donors.
    3. Ensure that you have access when on the road – this improves efficiency, removes deadlines and ensures face-to-face meetings are effective.
    4. Harness the power of peer-to-peer networks.  You have alumni and parents who want to help; empower them to fundraise on your behalf.

 

 

  1. Driving processes

    1. Your system allows you to effectively control your pipeline of donor meetings and proposals, so you never miss a task or an opportunity.
    2. It also helps you manage events, volunteers and communications – enabling you to test and learn what works best, for example whether a monthly newsletter has a better response rate than a one-off email.
    3. It delivers you step-by-step workflows based on best (and even next) practices.

 

 

  1. Automating processes

    1. Wherever possible, schedule data flows, imports, exports and other global changes
    2. Systematise your data quality checks to ensure you’re improving your data continually.  Query lists are a great friend for this!
    3. Use the technology to deliver online giving, events, profile updates, preferences etc – better for all concerned.  Join up your CRM to payments, so the process is optimal both for your alumni and for you.

 

 

  1. Providing insight and answers

    1. The right system pushes data to you – so you know where to focus time.
    2. It can also provide built-in analytics – up-to-date with changing circumstances.
    3. Increasingly we need to focus on metrics and outcomes – whether that’s for fundraising, engagement or demonstrating impact.

 

Your Alumni and Fundraising System has the potential to be the most important member of your Development Team, and one who can grow in responsibility and effectiveness as you grow over time.  So, be open to embracing technology and data as they can be one of your greatest enablers to supporter engagement.

Benefits to Tracking Outcomes

Tracking outcomes can offer an array of benefits, from improving your reports to driving collaboration between funders and grantees.

One additional benefit is improved decision-making. By tracking outcomes and indicators using an automated process and aggregating the data in one place, organisations are able to spend less time on ad-hoc data collection and analysis and more time on important decisions that drive operational effectiveness. With the power of knowledge derived from measuring outcomes, funders are able to make better decisions about projects and organisations to fund.

 

Outcomes = Opportunity

In our ongoing dialogue with thousands of members of the giving community, we’ve heard from hundreds of foundations that are either measuring outcomes or want to measure outcomes. And what do they want? Sure, they want to use outcomes to measure performance, but they also want to know which organisations can benefit from added capacity to achieve their shared social mission. Having a shared understanding of intended outcomes from the beginning of the grant, and tracking progress toward those outcomes, allows foundations to evaluate where their grantee partners need extra help. Depending on the programmatic area, we estimate that 20 to 40 percent of all foundation funding is in the service of expanding a well-intended non-profit’s capacity to change the world and make it a better place.

 

Transparent Outcomes, Improved Funding

There’s another benefit not necessarily associated with the improved transparency an organisation gains measuring, tracking and reporting on outcomes: improved funding. Philanthropists are looking for effective stewards of their social investment. The ability to better articulate the work, by both funder and grantee partner, ensures these new champions of philanthropy can be confident of the return on investment, in the form of specific and measurable impact. Indeed, through our extensive market research, we know of benefactors that will immediately increase funding if outcomes are established early on in the grant application process.

 

Additional Benefits for Corporate Philanthropists

All foundations and their non-profit partners can benefit from measuring, tracking and reporting on outcomes. But corporations can realise an additional benefit not available to foundations: that of commercial success.

 

Corporations can benefit in the areas of employee retention and customer loyalty, both of which have potentially advantageous effects.

 

Skillfully broadcasting your well-defined corporate philanthropic efforts across the organisation helps to boost employee engagement and pride. “Well defined” is important here; specificity matters. Employees are much more excited by statements like “Our corporation provided funding that resulted in 100 third-graders improving their reading achievement by two grade levels in 2015” rather than “We gave £100,000 to our local public school system.” The power of specificity triggers added pride in the organisation, which can lead to increased employee retention, especially amongst Millennials.

 

As we continue on our shared outcomes journey, we will uncover and share more about the key ways various philanthropists and their non-profit partners benefit not only from the crisp measuring, tracking and reporting of outcomes to stakeholders, but the ways in which their organisation’s effectiveness is improved. The fun is just beginning!

The Art of Impact

View and download the presentations here.

       

On March 1st, Blackbaud hosted the latest in its ‘The Art of…’ series of evening thought leadership events. ‘The Art of Impact’ was a fascinating evening focused on demonstrating impact and outcomes as a non-profit organisation. The audience of non-profit leaders heard talks from two experts, followed by a lively Q&A.
The speakers:
 
Matt Stevenson-Dodd has been CEO of Street League since 2010. He’s committed to total transparency in reporting the charities successes – and where they could have done better.
 
David Hounsell is Head of Impact at fundraising consultancy Aleron, and was formerly Evidence and Impact Director at The Children’s Society.
 
Here are are some of the highlights from our speakers’ talks:

 

1) The charity sector is brilliant at storytelling, but…

 
…many charities could tell their stories more powerfully. A good story needs a good ending – an outcome if you will – and it should be the tangible, real-life impact. Take Kids Company as an (overused) example. A charity that boasted a CEO so full of life she seemed like a fictional character; a charity which spread positive messages through powerful PR and high-profile relationships. But the ignominious collapse and lack of real results hit on an important point in the sector. Sure, we can all spin a story, but when the hard questions are being asked do we have the answers? Or as Warren Buffet once said, “Only when the tide goes out do you discover who has been swimming naked.”
 

2) Is spreading the good news the same thing as spreading the right news?

 
Charities are quick to come to the conclusion that, for example, they have helped 80% of the people who went through Progamme X, or that over 1,000 16-25 year-olds were positively impacted by their work in the last 12 months. But what about the missing numbers? It’s great to share the positive stories we have, but can we really rebuild trust with the public by acting like all we do is good; that there is never anyone left behind? Street League took a seriously bold step with their last Annual Report, deciding to lead with their shortcomings. Instead of focussing on the hundreds of people they had placed into full-time employment, they led with the 109 people that they couldn’t help this past year. Admittedly, the board was nervous leading with this but agreed it was the right thing to do. Matt explained the consensus that “As a charity, it’s important to be open and honest, show the public that you can improve, and most importantly that you are trying to improve.”
 

3) ‘Outcomes to Impact’ is a journey

 
David advised the group to be under no illusions that the transition from storytelling to measuring impact is a long journey. But it’s something the private sector does well, continually reaping the benefits of being able to show their impact effectively; the stock market being an obvious example. This kind of thinking would be a significant change in mindset. At The Children’s Society, David was told it would be five years before he saw any real impact. He pointed out that this is what will scare some charities off – why invest valuable money, time and effort into leading a huge shift in mindset and processes to wait five years to see the results – particularly in the current media climate.
 
Matt gave us his own case study of this journey, at Street League. He explained that being able to show your impact is an ever-changing process, from measuring participation as ‘impact’ to moving onto measuring tangible outcomes. This was the real turning point for Street League, after which they were able to say with utter confidence that they had helped a specific number of people.
 
– Compare: “14,000 people were helped by Street League over three years, with:
 
– “14,000 people entered a Street League programme, of whom 11,000 completed the course, 6,000 went on to have a job for six months or longer, and 1,000 were unaccounted for.”
 
How much more compelling, transparent and – frankly – honest is that?
 
After ‘Outcomes’, naturally, comes ‘Impact’. This is when Street League really homed-in on who they were helping, to drive better decision making:
 
1) By researching various socio-economic factors across the UK they came up with measurements. For example, they applied different measurements of success to someone who stays in a job for three months as compared to someone still employed after 12.
 
2) Second was Big Data, already a buzzword in the jargon dictionary, but something that all non-profits need to harness. Big Data is often misunderstood, but it simply means being able to gather the data that you have and learn from the picture it presents. For example, a charity who focusses on youth unemployment may look at data from the region where they work, and learn whether unemployment has got better or worse. And from that, decide whether it is the right thing to continue to focus effort in that location.
 
After their talks, David and Matt led a Q&A during which the floor opened up to a discussion. One line from Matt really stood out: “If we as a sector want to see a real change in mindsets and being able to show our impact, we should invest as much money into our measurement teams as we do with our finance teams.” This provoked some debate of course, but the underlying point is a challenge to the whole sector. We aren’t holding impact in the same degree of importance as revenue. It’s all well-and-good to increase revenue by X% for the three years running – but has that actually made any difference?

[6/6] Harnessing Social Crowdfunding with Blackbaud’s everydayhero

Peer-to-peer fundraising, coupled with crowdfunding, empowers your Advancement team to reach new first-time donors and amplify your institution’s message

 

In our previous posts we explored:

1) The importance of online fundraising in your educational institution
2) How to utilise peer-to-peer effectively in crowdfunding
3) Key enablers around social fundraising
4) 10 things to consider before implementing your platform
5) How to position social fundraising in your advancement programme.

Read More

[5/6] Positioning Social Fundraising in Your Advancement Programme

Social fundraising will add more value when placed in your advancement programme to complement your existing initiatives, not to replace them. Certain approaches will work for some audiences but not for others – it is a way to engage your millennial alumni, current students and wider alumni, and be added as an extra channel alongside your other initiatives. It works most successfully with the younger generations because:

 

1) It’s fun and convenient
2) They can find a project they are most inspired by
3) It inspires them through their peers to give, or motivates them to reach their own networks

Read More

[4/6] 10 Things to Consider Before Implementing a Crowdfunding Solution in Your Educational Institution

We have seen how peer-to-peer fundraising can be added to your crowdfunding efforts to reach the wider community and how, when managed in the correct way, this level of social fundraising can help support your advancements teams’ core mission . But there are thousands of solutions to choose from, so knowing what to look for is critical when planning the expansion of your online fundraising.

10 Things to Consider Before Implementing a Crowdfunding Solution in Your Educational Institution

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[3/6] Key Enablers around Social Fundraising in Your Educational Institution

If you think peer-to-peer fundraising is just for charities and crowdfunding is just for students, it’s time to think again. This is a sample of Blackbaud’s upcoming six-part whitepaper: Empowering the Crowd: How to Make Social Fundraising Work for Your Educational Institution.

Crowdfunding and peer-to-peer (P2P) fundraising has captured a lot of attention within the education sector in recent years. We explored these terms in our previous article, Utilising Peer-to-Peer Fundraising in Your Crowdfunding Efforts.

Read More

[2/6]: Utilising Peer-to-Peer Fundraising in Your Crowdfunding Efforts

If you think peer-to-peer fundraising is just for charities and crowdfunding is just for students, it’s time to think again. This is a sample of Blackbaud’s upcoming six-part whitepaper: Empowering the Crowd: How to Make Social Fundraising Work for Your Educational Institution.

As we explored in our last article, The Importance of Online Fundraising in Your Educational Institution, HEs and Schools see the highest year-on-year growth in online fundraising across, yet it still remains only a small percentage of overall giving (3.8% for HEs vs. an industry average of 7.1%). With the growing significance of online giving, we need to harness new technology and terminology, such as crowdfunding and peer-to-peer fundraising (P2P). Both forms of fundraising have been around for several years, but only more recently have captured a lot of attention in the education sector.

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[1/6] Schools and H.E’s – You Need to Focus More on Online Fundraising

If you think peer-to-peer fundraising is just for charities and crowdfunding is just for students, it’s time to think again. This is a sample of Blackbaud’s upcoming six-part whitepaper: Empowering the Crowd: How to Make Social Fundraising Work for Your Educational Institution.

 

Following the recent upsurge in alumni relations teams harnessing the power of social media in building alumni communities, we are now seeing something similar in the online fundraising space at univerisities and schools.

Read More

6 Tips for Legacy Fundraising

Gifts in wills should be a part of every fundraising strategy for several key reasons:

  • The return-on-investment is enormous. Occasional correspondence and a few event attendances could lead to a four- or five-figure bequest.
  • People in the UK are often worth more than they think when they pass away. That residuary legacy could turn out to be worth more than they (or your legator) expect.
  • Maintaining a portfolio of legacy pledges can help ensure a long-term pipeline of income for your organisation

 

So how do you go about setting up a legacy fundraising programme?

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