What is Blackbaud CRM?

Improve constituent engagement, build stronger relationships and meet fundraising challenges.

See the full picture of your supporter base with Blackbaud CRM.

Built for large non-profits, Blackbaud CRM gives you organisation-wide toolset for managing your constituent base.



Your constituent engagement and deliver complex marketing and fundraising campaigns.


More about your supporters and campaign performance, and analyse your results.


Across teams, territories and languages, and strengthen corporate relationships.

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Rich, powerful features


Relationship management

Collate data from across departments and systems to unify your constituent view and drive cultivation and stewardship.

Revenue management

Collect, process and track revenue through PCI compliant Direct Debit and Gift Aid processing, and automatic reconciliation.

Marketing and communications

Improve acquisition, engagement and retention with strategic, segmented multi-channel marketing.

Online engagement

Enhance online experience through web, email and social integration to harness and enrich data.

Reporting and analytics

Model data for new insights and evaluate team and campaign performance using roll-up and drill down reports.

Sponsorship programmes

Manage individual and programme level opportunities for child, animal and other sponsorships

Volunteer management

Manage opportunities, recruitment, recognition and track hours worked, engagement and expenses.

Membership management

Drive recruitment to and retention of free, one-off and recurring membership subscription programmes.

Discover the power of Blackbaud CRM

Downloadable Resources

Download the datasheet

Learn more about the functionality within Blackbaud CRM and how it can power your non-profit.



Read a customer story

How the University of London use Blackbaud CRM to drive philanthropic fundraising.


Read the overview

Discover the power of Blackbaud CRM for building stronger relationships and increasing fundraising.



Join a community of leading global non-profits, including:

Global community


Take your organisation to the next level

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